Format: 3 videos for web
Trigger created a campaign for The Norwegian Association of the Blind and Partially Sighted, and their project iCare, which main goal is to give unnecessary blind people in poor countries the medical treatment they need to be able to see again. For about 32 million people this is only a 5 minute long operation costing about 250NOK away. Three blind norwegian ambassadors for the campaign tells us their story, and how lucky they are to be blind in a country where help is offered.
You can read about the campaign at Kreativt Forum (Norwegian).